Ayéya – Cheer

“Rhymes with Fear”

Like I said before, the hardest part of writing these soap reviews (not hard) is coming up with the little “tag-line” or slogan—so I don’t even know why I persist! It’s not like I’m at an ad agency where they at least get paid for siting around all day to come up with a dozen of those things. Plus, liquid lunch. So, when I think of one, I go with it, even if it makes no sense at all! Like this one (except that cheer does rhyme with fear). The odd thing is that, for some reason, there is no movie, song, novel, or band called “Rhymes with Fear.” And you’d think! Maybe it’s because of that “h” in rhyme. People don’t like that word. Well, some. I’m stalling because I can’t get a handle on this fragrance. It’s really nice, too. Would it be too dumb to say it cheers me up? This is another one of those Ayéya (Ayéya spelled backwards is awésome) soaps, cheap at Whole Foods, no packaging—though, with that name and color—plenty of baggage. I don’t think anyone would argue with me if I called it “powder blue”—everyone knows what that is. It brings to mind the band, “Blue Cheer,” who I’ve never been that nutty about—it seems like you needed to hear them at full volume (play LOUD or not allowed). Also, a laundry detergent everyone remembers. No doubt some type of drug (any color + common word = drug name). Of course. LSD anyone? So, I cheated and looked at their website, and this one said vanilla and cinnamon! Not totally a shock. Makes sense. Am I coming around to vanilla finally? As long as it’s not vanilla coffee or the artificial vanilla mall candles or hanging car air freshener, vanilla can be really fine. It can be the best. Same goes for cinnamon. Those are two of the most pedestrian flavors, but also two of the best, which is, how, I guess, they got to be pedestrian. A lovely (and affordable) soap.

Soap Review No. 222