330 Eats

330 E. State St., Milwaukee

This may be my new secret hideout. It’s “hidden” in the lobby of the 330 Kilbourn office building (I think that’s what it’s called)—one of those office buildings that look like a parody of an office building. No offense—it’s just that the world passes by office buildings faster than anything. If you think about it, is there anything more pathetic than an office building? I love places like this—off the lobby, a totally functional space. I mean, they did their best to make it nice, and it does feel comfortable to me, with a variety of places to sit—which is why I’m considering it for a secret hideout. I imagine it’s a place that people in the building get breakfast sandwiches and coffee, and they have a salad bar for lunch (they’re lucky here!). I had a little espresso, mid-morning—almost the only one there. It’s big, so that even feels more weird. I like it. One more oddity—the name is 330 Eats (terrible name), but also, a sign says: “Brim Café”—and if that isn’t enough, another sign says: “Fooda.” Three names! That’s CIA level shit! Could they not decide between any of these not-great names? Maybe I should give it my own, secret name. “Good Mornin’ America Café.” And why not another one? “Ray’s Coffee.” And a third, for good measure. “Good Measure Café.” There, that was easy. You’ll see me, occasionally, with a coffee and my notebook—but don’t try to talk to me. I’ll deny everything.

4.3.24