Klarbrunn – Black Cherry

Why does “Black Cherry” sound so much better than “Cherry”—I mean, both for the fruit and the water. It’s a kind of cherry, sure, but I think it sounds more like an actual fruit, while simply “cherry,” you think maraschino cherry, or Cherry Kool-Aid, or Popsicle, or toilet cleaner. It doesn’t always work for food, but the black prefix often does work to enhance: black beans, black olives, black bread, black coffee. In some cases, though, it means something else, say, black banana. Ready to make into banana bread! And sometimes, not good at all—black orange, black celery, black water, black cheese. But in some cases, it may well be intriguing: black vitamins, black rice, black mushrooms, black whiskey. Well, I wish this water was actually black. Someday, they’ll be able to pull that off.

No. 124 – 9.25.25