365 – Grapefruit

I’m not sure if I should call this “365 Whole Foods Market – Grapefruit Sparkling Water”—or, the shorter version. I’ll go with shorter, since we already know “365” is like Whole Foods generic brand—not that that’s a bad thing—as much as groceries cost these days. I swear, La Croix has like doubled in price—and why? Just because everything else has gone up? That’s probably why the majority of products raise their prices—just to keep up with everyone else. It’s sick. Anyway, this one is great in its underwhelming-ness—it’s barely grapefruity at all. And sometimes with sparkling water—that’s what I want. The less flavor, sometimes, it seems, the more refreshing it is. This one is good, it’s fine. The can is really pretty nice—generic looking, but stylish—silver near the top and bottom, almost like the “label” doesn’t quite fit—though it’s not a label, it’s printed, of course. And that part is white with simple black lettering. And then there are some overlapping, colored, geometric shapes meant to represent the grapefruit. Big yellow circles, deep pink half-circles, and green leaf shapes, as well as tiny silver and yellow circles (bubbles). The colors deepen where they overlap. Really, this can should have won some kind of design award. No affiliation with Microsoft—3+6+5=14, which is the age at which I first smoked weed—so, yeah… groovy.

5.1.25