Bob Beckham “Your Sweet Love” / “Just as Much as Ever”

A couple of corny country ballads on the Decca label, vocal with chorus and orchestra. I’d never heard of Bob Beckham (yet there’s the 45, in my collection, next to Bob D) but I read a bit of interesting bio on the ’rnet about how he switched careers from singer to music publisher and apparently was quite helpful to many younger songwriters. I like this one okay, at least for corny country love songs, and his singing is fine—he’s really going for it—but a timeless style it is not. Pretty songs, lyrics are fairly standard, mundane, but I’m going to focus on their meaning regardless. “If I were a king and could have everything my greatest pleasure would be Your Sweet Love.” Yes, it’s one of those expressions of “love” where love means sex. I mean, why not just put a massive partially peeled banana on the cover and name the record “Bend it like Beckham!” Claiming “the treasure” (of your sweet love) means having had sex with. You can wrap it up in sugarcoated Bible verses, and people do, but it still comes down to “getting busy.” Does taking care of business mean sex? Would Randy Bachman and E. give you the same answer? Sorry about all the questions. Flip it over. “Just as Much as Ever—I need you… and want you to be near… even though we two are parted.” Uh, oh. A once-couple that something happened to, and now they’re a former couple. This is a sad one. Will his pleading get him anywhere? The song thinks so, but I’m sorry, I don’t. I’m just being a realist, and not a romantic, I guess. But when I hear “For I am still the same old me with the same old love for you”—I think, yeah, but did you do anything about those anger issues?

7.26.24