Ayéya – Empower
/“Saltwater Taaffeite”
Still kind of a new product that you can buy at Whole Foods, this is an African soap, I think from Ghana, produced locally there in a manner that is sustainable and benefits the local economy—this according to their website. I can’t find the specific soap line, online, so I’m not sure about ingredients, but I trust they are fine. It’s a really nice soap, with a great feeling—I’ve been liking it. They have several colors, each with a different name and fragrance—I don’t remember offhand the other names—but I’ve purchased another, which I’ll start soon. This one is: “Empower” —and I love the fragrance, but I’m not sophisticated enough to nail it down. Could it be Frankincense? Wild guess, probably wrong. Anyway, it’s nice. Also, inexpensive, at Whole Foods, and has no packaging whatsoever (they provide little paper bags with their odd eyeball logo, if you want). The funny thing is, there is a product code engraved on the bar next to the name, and that’s what the cashier enters to ring it up (two cashiers, so far, didn’t know this)—I don’t know what you do if you’re self-scanning—I guess just pocket it. Just kidding, don’t do that. The number on this one was “127888”—which is also a postal code in Singapore, also, the product code for some nerd eyeglasses, and, as well, Alex’s inmate number in Clockwork Orange. Just kidding. Of course, the number has disappeared, as well as the name, and logo—but it’s still soapy, foamy, good-smellin’ and friendly, and it looks like a perfect little purple jewel (well, big jewel) worth its weight in happiness.
Soap Review No. 212