Good Soap – Apple Cider Vinegar

“Damn Good”

I've always been happy with the Whole Foods brand, “Good Soap” (from Alaffia)—when your big, colorful display is there by the checkout in the grocery store, you don't need packaging or additional advertising. I've tried a few—sometimes there's an oddball flavor, like this one—Apple Cider Vinegar. It smells just like apple cider vinegar—which is both satisfying (as it's the only soap I've used that smells like that), and a bit on-the-nose disappointing—but what did I expect? For it to smell like victory? Or teen spirit? Or the waning hours of a summer's day? It's the same exact pink as my bathroom tile, and there's little, darker pink, prickly texture, which is nice. A fine soap, all around. Words like fine, nice, and good, while positive, almost sound sarcastic, for some reason, and I don't mean it that way. I (heart) this soap. If I had any complaint, it would be about the name “Good”—just because I can't get out of my mind that it's akin with the “Generic” craze back whenever that was—remember the all white packaging with black letters—do they still do that anywhere? I wonder if they, back then (or now) had one that was “Soap.” That would be something to get ones hands on. Anyway, I just feel like they could have named the soap better—it's almost as if “Good” is the height of generic. If it was called “Soap,” that would he weird. “Great” would be worse than “Good.” Okay, I give up. That's why they pay those “creatives” so much dirty money to come up with that shit.

Soap Review No. 122