LUX – Magical Spell

“Untuk Lama”

This LUX soap is very much a factory made soap, with a sculpted form and smooth, uniform purple appearance, and a really pleasant floral smell—it reminds me of some kind of candy. I bet more than a few little kids have taken a bite out of this one! There are just tons of words and details on the package—looking at the fine print, this particular product is apparently from Singapore. LUX is owned by Unilever, I guess, a giant company, whose logo is very hippie looking “U”—but for fun, I looked up their HQ on London, and to no one's surprise, it's a frightening sci-fi looking building. This soap is okay, and I like that it's purple. If I had to buy factory made soap with a chemically bullshit ingredient list that just keeps going into the sunset, sure, I'd buy this one—it looks and smells as friendly as superior customer service.

The most mysterious thing is the packaging—it's all black and purple, with LUX in metallic gold. There's a really dark picture of some kind of scary-looking orchid-like flower. It says “Fine Fragrance,” and then there's a little trademarked perfume bottle image—like we're supposed to believe they really put some kind of $100 an ounce perfume in their cheap soap! Ha! “Magical Spell” is in script letters—can't go wrong there. Then it says: “For a long lasting, enchanting fragrance.” Why not. Then it says: “Untuk keharuman mewah yang tahan lama”—I don't know what that means, but I'm hoping it's good clean fun. Under that, it says: “Dengan Fragrance Pearls of Exotic and Essential Oils.” More nonsense! Anyway, I've always shied away from purple, but lately I've embraced it. I don't know if you can say I've become a purple guy, but why not! Maybe I'll name my band: Untuk keharuman mewah yang tahan lama, while I'm at it! Though probably shorten it, a bit, because that's a plateful.

Soap Review No. 82