La Croix – Pure

I may be wrong, but I sense that they put a little less carbonation in this unflavored La Croix than the others—just to give it that little bit extra minimal quality. It might be my imagination. Or, who knows, maybe every batch isn’t equal (the world is imperfect, so why not industrial food products?). I do find this pleasant, as inoffensive as any bottled water (which means delicious—since water is delicious). But personally, if I’m not going to drink a flavored carbonated water, I’d at least like to have a mineral water—and for me, the more minerally the better. (Well… up to a point.) There was a time—back in the bad old days—when your only option was sugary soda-pop… or club soda (or seltzer water). I drank a lot of the plain stuff—and that was in the days when I still drank beer, wine, brandy, rum, bourbon, gin, vodka, scotch, and tequila! Why would I want to drink this now? Yet there is a market for it. Who is the drinker of La Croix “Pure” sparking water? I’m guessing it’s the person who’s fed up with everything—just needing a break from it all. Or maybe someone who tried a string of the bad, perfumy flavored waters and just said, “no.” Or maybe you’re one of those people for whom cilantro tastes like soap. Or maybe your name is Larry David.

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