Simple Truth Organic – Mango Grapefruit Seltzer

Another company going with the tall, skinny cans. I have to admit that I like that style. The brand, “Simple Truth Organic” is made by Kroger—it’s their “organic” line of products—that I can only hope are legitimately organic. I will try not to hold a grudge—I’ll just assume the seltzer division has no tangible connection to the arm of Kroger that has destroyed my neighborhood grocery store through mismanagement, greed, and complete disregard for the customer. I expected the worst here—“Mango Grapefruit?”—it sounds like someone’s getting a little too conceptionally (what’s that word? ) whimsical. But hey, it’s not half bad. Well, it’s better than that. (I suppose “not half bad” actually means, “not good”—so wrong choice of words—but that’s what popped into my head.) It’s actually good. I don’t notice the grapefruit—but I do notice the mango, which can be a dominating flavor. But maybe in this case the grapefruit functions by muting the mango, to some degree, and enhancing it. It is perhaps a smart flavor combination, after all. Well done, Seltzer Division. This will actually encourage me to try other of their varieties—and not simply ignore them due to their affiliations.

8.3.23