La Croix – Guava São Paulo

As in guava, the attractive tropical fruit, and São Paulo, the city in Brazil, I guess. There is a crude depiction of a guava fruit, cut in half, on the can—it looks like guava, kind of. I could imagine a kind of ongoing party game with this can, where everyone writes what the drawing looks like to them (the usuals are: guava, alien brain, bota bag, anatomical drawing, fish head, and so forth) on a slip of paper, with their name, and they are all put in a hat. Then they are revealed, and the people with like answers hook up! Interesting, the name has a little ™ (trademark) symbol after it, indicating La Croix had it trademarked? I’m assuming you can’t trademark a fruit or a city, but the combination… yes? How much does that cost? And why? So no one can call their band: Guava São Paulo? As if! I’m trying to remember—the form I’ve sometimes eaten guava in is guava paste. It comes in a can and is too sweet, but you couple it with that salty Mexican cheese, and it’s perfect. Not that I’d try to TRADEMARK that idea, or anything. This is a pretty nice fruity water—it’s growing on me, I admit. I wonder if there are other flavors in it, along with the guava? What is the taste of São Paulo? Yes, I know, guava—but what else? I don’t suppose La Croix would tell us, since they’ve got the whole deal locked in a safe somewhere.

10.26.22